Author: Minter Dial

Minter Dial is president of The Mindset Company, a boutique consultancy that specializes in branding and digital strategy for blue chip companies. He is an American, with French citizenship, born in Belgium, educated in England, living in France, married with two children. Whoa!

What Making a WWII Documentary Taught Me About Storytelling

Still from The Last Ring Home

The world of business has never been good at emotion. Business — and the more masculine style of leadership — typically prefers the territory of hard facts and figures. Showing emotions is tantamount to showing weakness. Yet, as John Mellor VP of Business Development and Strategy at Adobe said at the Adobe Summit EMEA this year, […]

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