Eight Ways B2B Marketers Can Reinvest their Trade Show Budget Amidst COVID-19 Cancellations
COVID-19 (coronavirus) is both a healthcare crisis and a catalyst for economic uncertainty — a one-two punch that has taken aim at the trade show sector as major event organizers pull the plug on their in-person conferences in light of a growing number of attendees being unwilling or unable to travel to shows. While it […]
Content Is the Only Thing Your Company Has Left
Seth Godin once said, “Content marketing is the only marketing left.” But this doesn’t mean that marketing is the only content your company creates. In fact, even more than the product or services you sell, content is the main thing your company creates. You read me right — your product or service, while obviously a vital piece […]
Details & Differentiation
It’s been a double-D kind of week. I’m talking about recent highly public, in-your-face reminders that when it comes to creating content of any kind for any audience, details and differentiation matter. Wait, what did you think I was talking about?
Mary Meeker’s Trend Report Fails As Content. Here’s How to Fix It.
Each year Kleiner Perkins Caufield Byers partner Mary Meeker releases her annual internet trends report. Each year, the tech press fawns over her findings. This year was no exception. But when you review her work through a content strategy lens, you find that no matter how well-researched her points are, the document itself fails as […]
5 Ways Stories Drive Business Transformation Success
Sree Sreenivasan, Chief Digital Officer at New York’s Metropolitan Museum of Art, once said that the future of all business is about storytelling. It’s telling (pun intended) that the man charged with bringing his venerable institution into the technology-driven 21st century would point to a something as old fashioned as storytelling when envisioning the future […]
5 Tips for Avoiding Communication Breakdown
If you haven’t heard the audio of AOL chief Tim Armstrong firing an employee during an all-hands meeting that was ostensibly meant to reassure nervous workers after the company announced its plans for scaling back its network of hyper-local Patch portals, you can check it out at Business Insider. Approximately two minutes into his prepared remarks […]
