Content Is the Only Thing Your Company Has Left

Content Creates Companies

Seth Godin once said, “Content marketing is the only marketing left.” But this doesn’t mean that marketing is the only content your company creates. In fact, even more than the product or services you sell, content is the main thing your company creates. You read me right — your product or service, while obviously a vital piece […]

Earth-Shattering Moments from NewsCred’s 2016 #ThinkContent Summit

Ninety-nine percent of the phone calls I have with my mom come to a close with her saying, “Well, I can’t think of anything else earth-shattering.” After we’ve caught up about family news, her latest golf tournament wins (she’s seriously skilled on the greens), a bit about the weather, and a few other topics, she nearly […]

What’s Not to Like About Facebook’s Content Play?

Facebook Logo

By now, you’ve probably heard the news that Facebook is in talks with a select set of media companies about the possibility of publishing their original content directly inside the social network’s platform. The New York Times reported on its own involvement in these discussions (very meta), citing the allure of improved access to Facebook’s […]

5 Tips for Avoiding Communication Breakdown

Communication-Breakdown

If you haven’t heard the audio of AOL chief Tim Armstrong firing an employee during an all-hands meeting that was ostensibly meant to reassure nervous workers after the company announced its plans for scaling back its network of hyper-local Patch portals, you can check it out at Business Insider. Approximately two minutes into his prepared remarks […]

Can Mass Media Moguls Become Micromavens?

Mass Media Micromavens

A recent Nieman Journalism Lab post by industry analyst and Newsonomics author Ken Doctor inspired GigaOM contributor Matthew Ingram to posit that the future of mass media depends on the ability of traditional media companies to embrace the power of “small things.” Actually, it’s Doctor that makes that assertion, with Ingram expanding on Doctor’s news-centric take to […]

Coke’s Path from Cola Company to Content Creator

Coca Cola Content Marketing

The media landscape today bears little resemblance to the media landscape five years ago, let alone 50 years ago. If that statement comes as a revelation to you, you really haven’t been paying attention. But there’s a big difference between marketing pundits pounding the drum, and major brand marketers changing they way they connect with […]