Details & Differentiation

It’s been a double-D kind of week. I’m talking about recent highly public, in-your-face reminders that when it comes to creating content of any kind for any audience, details and differentiation matter. Wait, what did you think I was talking about?

Mary Meeker’s Trend Report Fails As Content. Here’s How to Fix It.

Mary Meeker 2016 Internet Trends Report Fails As Content

Each year Kleiner Perkins Caufield Byers partner Mary Meeker releases her annual internet trends report. Each year, the tech press fawns over her findings. This year was no exception. But when you review her work through a content strategy lens, you find that no matter how well-researched her points are, the document itself fails as […]

What Making a WWII Documentary Taught Me About Storytelling

Still from The Last Ring Home

The world of business has never been good at emotion. Business — and the more masculine style of leadership — typically prefers the territory of hard facts and figures. Showing emotions is tantamount to showing weakness. Yet, as John Mellor VP of Business Development and Strategy at Adobe said at the Adobe Summit EMEA this year, […]

5 Ways Stories Drive Business Transformation Success

storytelling for business

Sree Sreenivasan, Chief Digital Officer at New York’s Metropolitan Museum of Art, once said that the future of all business is about storytelling. It’s telling (pun intended) that the man charged with bringing his venerable institution into the technology-driven 21st century would point to a something as old fashioned as storytelling when envisioning the future […]