What Making a WWII Documentary Taught Me About Storytelling

Still from The Last Ring Home

The world of business has never been good at emotion. Business — and the more masculine style of leadership — typically prefers the territory of hard facts and figures. Showing emotions is tantamount to showing weakness. Yet, as John Mellor VP of Business Development and Strategy at Adobe said at the Adobe Summit EMEA this year, […]

A Tale of Two Content Marketers

If you’re reading this blog, I don’t need to tell you that in recent years there’s been a wave of information about the importance of content, specifically digital marketing or ‘content marketing’. Spurred on by significant updates to how Google delivers search results, emphasis has been placed on regularly updated, high quality content. This has […]