We started the week with Cyber Monday, then spent Tuesday through Thursday shopping for the best articles about content marketing and content strategy, so that on Friday we could bring you this unbeatable deal — our Five Faves for the price of none. Check out our content specials for the week ending December 4, 2015:
- One of content marketing’s strongest voices, Ann Handley, shares her tips for creating a strong brand voice.
- Building an audience is hard. It takes work. It takes time. It takes persistence. But if you want to win with content, it’s the most important thing you need to do. We loved this read from Buffer’s Ash Read on exactly why audience-building is so hard and why it’s so important to keep trying.
- Using Pixar’s process as a backdrop, Togetherly’s Rebekah Cancino took to InVision’s blog with a smart look at importance of content-design collaboration. She writes, “Allowing content needs to inform your design is critical to setting up a client for long-term success.” Agreed!
- NewsCred’s Liz Bedor explores why, even after nearly nine years, American Express OPEN Forum — a project I was tangentially involved with while at Digitas — is still the gold standard in content marketing.
- And finally, this week the Multifamily Social Media Summit announced that I’ll be keynoting their 2016 event in Napa. This event is clearly designed for a very specific audience — residential building and community managers — and it’s great to see new niches looking to up their game in marketing and customer engagement. Interestingly, my topic will draw heavily on microMARKETING — a book that was published more than five years ago but that contains ideas that seem to be increasingly in vogue among marketers and of increased interest among businesses looking to stand out from the competition.
In fact, if you haven’t read microMARKETING, why not give your favorite marketer (or yourself) the gift of good reading.