Wednesday’s stock market glitch may have found us hiding cash beneath our mattress and stockpiling canned goods in the basement, but it didn’t stop us from soaking up all the content marketing goodness. Here are five of our favorite content marketing links for the week ending July 11, 2015 — complete with an added dose of edgy technology and unexpected surprised.
- Google’s News Lab announcement is the big content story few seem to be talking about. News Lab is Google’s answer to Facebook, Twitter and Apple’s new News app — a platform for discovering, creating, curating and distributing real time content and breaking news.
- At a moment in time when — for better or worse — short, sharp and snarky rule the content roost, Bloomberg Business bucked the trend with their 38,000 word article on software engineering. The online version of ‘What Is Code?’ packed even more punch with multimedia extras and more. The result? The magazine’s best selling issue of the year, and one of its most popular online content packages. This Huffington Post piece pinpointed the reason this essay was so successful. TL;DR? ““When you want to bring a completely immersive experience, planning really matters.”
- Friend-of-the-company and UK digital transformation maven Ian Patterson guested on my personal blog this week. The Great Content Caper shares his real experiences working with two clients with two very different thoughts about the value of content marketing. Spoiler alert: the business that created a culture of content wins.
- Think content marketing is hard? Not when you’ve got passion to spare. We loved this great post about how a Latvian axe company you’ve probably never heard of became an accidental content marketing success by simply letting their passion for their business shine through. Get that right and you’ve got it easy.
- And finally, a little look at the next frontier for content marketers — the Internet of Things. We loved this great article from the Guardian on content strategy for an even more connected world. But if the toaster gets hacked, how will we ever get our tweets?
*image via: Rosa Menkman