Summer is now in full swing, and so is the Cannes Lions international festival of creativity – along with brands and agencies newsjacking the story. Most of the chatter is pretty lame, making a funny new Tumblr one of our top picks of the week. With that, we invite you to check out our content marketing faves of the week…
- For Marriott International, the three C’s of content, community, and commerce drive the company’s business strategy, with a 65-person content studio committed to providing value to consumers that isn’t necessarily brand-first.
- We enjoyed a piece from Brainzooming called “Content Marketing Strategy – 4 Customer Conversations to Mine for Ideas.” The post includes a helpful matrix to help turn customer conversations into content ideas.
- CMI guest blogger Jay Acunzo argues that more humans, not robots, are required for a successful future in content marketing. He says, “Marketers will realize the days of being first and/or loudest are over, and stop seeking shortcuts and efficiencies that hurt quality; instead they will hire, train, and promote individuals capable of being creatively brilliant and prolific.”
- As a counterpoint, CMI guest blogger Ann Rockley argues that automation is the future of content creation. She says, “Marketers should start in a small, manageable area where they can identify pain points, create an intelligent content strategy, and test their processes and technology before scaling up to a broader area.”
- For a giggle, we’ve been enjoying Cannes You Please Shut Up, a Tumblr poking fun at the branded content coming out of Cannes Lions.