It’s time for our second shot at rounding up five of our favorite reads of the week. Looking back at our social shares, we spoke a lot about storytelling but it strikes me that data was one of the big stars of this weeks’ show. Here are my five faves for the week ending June 19th.
- Content Marketing Institute released it’s annual, must-read report on the State of Enterprise Content Marketing. As CMI’s Robert Rose points out in this post, this year finds big brands more serious and more strategic while struggling to scale their content operations (which is really a matter of how they structure their marketing departments.)
- The Economist’s independent report on the state of content marketing isn’t brand new but this week MarketingSherpa had a good recap of some big disconnects between what B2B marketers provide and what their executive-level buyers want, according to the data from the report. In a nutshell, the data tells us to stop talking about our products and don’t discount the power of plain old text.
- Of course, we can do more with data than just report on the state of the state. Here’s a great post from NewsCred’s Michael Brenner on how to build a solid business case for content marketing (not a new post but one we turned to this week for a little business case inspiration) — and if you’re stuck on what measures matter, MarketingProfs has a handy infographic outlining 29 key content marketing metrics.
- This week marked the start of drum corps season (a fact I’m sure approximately zero of you even knew, but I digress), with six corps posting their first competitive scores of the summer and drum corps geeks around the country poring over the data in the recap sheets to understand why the scores shook out the way they did. (Hey, that’s sort of a data angle, right?) This week I wrote about three lessons marketers can learn from how a few drum & bugle corps are using social content to stand apart from their competitors and connect with their fans.
- Last but not least (and yes, I realize this is technically my sixth link), this Sunday is Father’s Day in the U.S., Canada and UK. A fun little post on the SAS Voices blog presents a daddy data dashboard. Outings, clothing and cards top the list of most popular Father’s Day gifts but if you’re hoping for a big ticket item, you’re better off being a mom.