I’m writing this post as I watch GOP hopefuls dodge questions and defend themselves against The Donald during this election’s first primetime Republican debate. Well, here in the United States of Content Marketing, there’s no debate. These are our five nominees for this week’s best thinking about content.
- University of Utah Healthcare’s Jen Brass Jenkins laid our her organization’s approach to automating content reuse. A smart, useful, detailed look at how strategic reuse — automated or not — allows organizations to weave the right, most relevant content across an entire site experience.
- Marketing strategist Ben Grose’s post on the Gather Content blog this week not only does a good job of defining content strategy (not to be confused with content marketing, of course) but also lays out a strong case for why content strategy shouldn’t be left to the content strategists — he says it’s everybody’s job.
- If you’re inclined to take shortcuts when developing your content strategy, Rebecca Lieb is talking to you when she says that five common content strategy shortcuts are actually costing you more time, money and results than doing things the right way the first time around.
- Buddy Scalera, writing on the Content Marketing Institute blog, dissected a 40-year-old movie poster to draw some timeless lessons in visual storytelling.
- And finally, our little guy celebrated a milestone this week – he cut his first tooth. This inspired Amanda to remind content marketers — whether they’re just getting started or have been at it for years — to always take time to celebrate their breakthroughs, no matter how small.