Now that October is here, it seems that everyone we know — including ourselves — is suffering from the first cold of the season. Around here, it’s been a sad mix of coughs, stuffy noses, and trying to go to bed early. Now that the weekend is near, it seems we’re on the mend — hooray! So, here’s to five faves that kept the week rolling.
- For anyone interested in B2B content marketing, this week’s release of the 2016 B2B Content Marketing Benchmark Report was a good read. This year’s report focuses heavily on content effectiveness, which the survey data show comes most frequently with a documented content strategy and editorial mission statement. That sounds good to us.
- Greg has been in Vegas for part of this week to speak and take in the greatness at this year’s Brand ManageCamp conference. It’s an event he’s been a part of before, and one he’s always happy to be a part of. From the sound of it, the attendees are hearing some solid presentations and being reminded how important it is to be real.
- Contently shared a post this week about Twitter dropping its 140-character limit and what this could signify for the future of content marketing. Inside of this piece, though, are 124 characters that really spoke to me and should stand out to anyone working in content marketing: “No matter the reach that platforms can offer, owned audiences will always matter. A direct relationship with people matters.”
- Content Magazine shared a refreshing Q&A with Brain Traffic’s Kristina Halvorson where she shares her views on some of the more frustrating aspects of the business. Namely, that “experts” are jumping on the trend du jour and not backing it up with the hard, important, and as she puts it, “nasty” work of developing a sound strategy to drive smart decisions first and foremost.
- In the spirit of good (content) health, I published this piece.