Here in the United States, we’re heading into a long Labor Day holiday weekend, but we haven’t powered down for our own respite from work just yet. Before we do, we thought we’d give you a look at some of the links we’ve loved this week. So whether your job has you rolling up your sleeves or staring at screens, we hope you’ll make short work of our Five Faves for the week ending September 4, 2015.
- We’ll kick it all off with a piece from Sorry For Marketing, in which Jay Acunzo from seed investor Nextview Ventures lays out his ideas for tackling what he sees as a severe shortage of talent in the massive middle ground between senior content marketing thought leaders and inexperienced entry-level upstarts.
- Deloitte’s John Hagel wrote a smart piece about the potential of corporate narratives. Not stories or storytelling, mind you — for John, narratives are something different. Something bigger. Something so powerful that they are the very foundation for business success.
- My friend, doppelganger and spirit animal Geoff Livingston turned his attention to storytelling (yes, plain ol’ storytelling — still vital) in a post about why data-driven content falls short of the mark when data dictates rather than informs what we say and how we say it. He’s right when he insists data and story must go hand-in-hand.
- This week Amanda looked at what it will take to get marketing and sales to work better together. Could the answer be content? She makes a pretty convincing case.
- And last but not least, we loved this list of 110 questions HubSpot’s Jami Oetting would ask before starting a website redesign. The post title reads “90 Questions” but the post itself contains 110 little gems — trust us, we counted (OK, they’re numbered right in the post) — that we’re sure to reference often since we’re just getting started with the content strategy for several clients’ website refreshes as we speak.
That wraps this week’s round-up but before we power down for the weekend, we’d be remiss if we didn’t acknowledge how much we appreciate the clients who have kept us busy since we started our little shop. Have a great weekend, everyone!