Five Faves: No Theme, No Problem

Five Faves: No Theme, No Problem

Here’s a round-up of content marketing and content strategy smartness so good it doesn’t need any window dressing. OK — I just couldn’t come up with a clever theme for the week, but that shouldn’t stop you from enjoying our favorite reads (and our own best writing) from the week ending November 20, 2015.

  • Natalya Minkovsky’s Chief Content Officer magazine article about how live experiences build brands made a return appearance on the Content Marketing Institute blog. With 81% of B2B marketers and 73% of their B2C brethren citing live events as a top content marketing tactic, this one is a great read for anyone looking to take their content into the real world.
  • Speaking of business (yeah, I know, we have been all along), if you have one then you have customers. And if you have customer purchase orders, Ron Floof says those are a great place to look for content marketing story-starters. Brilliant idea that I’d never even considered.
  • And finally, for a fun, unexpected and creative storytelling idea — venture capital firm Lerer Hippeau Ventures has published a unique holiday gift guide featuring products sold by their own portfolio companies. Lerer Hippeau’s Early Stage Holiday Gift Guide may be a good place to shop this holiday season, but it’s certainly a clever combination of content curation and value prop demonstration.

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