Are you ready for a little link love? Here’s a look at some of the things we’ve seen and shared with the people who cared during the week ending July 3rd. Read ’em while you relax over the long Fourth of July weekend.
- My old friend Peter Kim graced the pages of the Guardian this week with his 10 Social Media Trends That Will Shape Marketing Over the Next Decade. Replace ‘social media’ with ‘content marketing’ and consider this a guidebook to your future.
- One agency creative director’s publishing project about how brands can earn attention in an attention-scarce world is earning some attention of its own (how meta) both for how it reimagines books for the microcontent age and how its approach could be applied to brand storytelling. It’s also a fun, engaging read that will resonate with anyone who has done agency time. Jason Sperling’s Look At Me When I’m Talking To You is rolling out one animated “page” at a time on Instagram – yes, Instagram – and it’s awesome.
- Earlier this week, Amanda put on her mom genes in a post about the drawbacks of defining your audiences by broad, mostly meaningless labels. Although her point holds true for any market you can think of, she homed in on why marketing to “moms” misses the mark.
- So you say you wanna sell stuff? This week, HubSpot published a nice roundup of seven businesses that marry content with commerce, showing that far from being too top-of-funnel, stories can lead to sales.
- And finally, as we’re heading into Independence Day weekend here in the States, it’s only fitting that we wrap up with a focus on freedom. For many, the Supreme Court’s marriage equality decision is this week’s real cause for celebration. Unsurprisingly, we saw a bevy of brandjacking for #LoveWins — although this time around it felt a bit less icky than the usual ‘look at me too’ tweets. But undoubtedly the best piece of branded content to follow from the news came from YouTube, who released a well-done short that demonstrated the role their platform has played in the personal stories of so many members of the LGBT community. Great storytelling, true relevance, and authentic consumer-centricity.