With Norm MacDonald now playing the “real” Colonel Sanders on KFC’s TV spots, Greg and I were just reminiscing the other day about his hilarious stint as Burt Reynolds on SNL’s version of “Celebrity Jeopardy!” where he memorably jotted his name as Turd Ferguson. Turns out we weren’t the only ones replaying this scene in our minds — an actual Jeopardy! contestant threw “Turd Ferguson” into her final answer this week. In the spirit of loving a good laugh, we’re dedicating this week’s five faves to Mr. F.
- You know what’s funny? The idea that mediocre content will yield fantastic results. This is the crux of our friend Geoff Livingston’s recent piece “You Don’t Need an Instagram Strategy.” Geoff wisely points out that it’s critical to focus on your business story first before jumping into whatever the current hot trend is. Data is important, but it isn’t everything.
- Speaking of strategy, Greg shared a piece this week outlining 10 questions every organization should ask when developing a content strategy and moving to execution. Greg and I live by the belief that a plan is only as good as an organization’s ability to put it to use and see results from it, so it’s vitally important to ask the right questions so you’re positioned to turn your content strategy into results.
- This week, we shared a piece from Dynamic Signal that reminds organizations that every piece of content you put out into the world is an opportunity to tell your employer brand story. We often focus so heavily on marketing metrics, yet HR and talent acquisition and retention is a major area where your organization can benefit from a sound content strategy and thoughtful execution. Getting employees involved in your content machine strengthens the employer brand and fosters a more engaged workforce.
- Entrepreneur published a great piece this week on recognizing that emotion plays a role in B2B customer relationships. Is B2B buying based purely on data, numbers, and facts? No. These are still people we’re talking about — this piece is a great read and reminder that you’re doing a disservice to your brand and your long-term marketing goals if you ignore this truth.
- In the spirit of humor, we’ll also share from CNN some of the best Twitter reactions to this week’s GOP presidential debate. Seems like we’ve got quite a year ahead of us leading up to the 2016 election. Enjoy.