Today might be Friday the 13th, but it’s also your lucky day. Why? Because we’ve hacked together a killer list of the sharpest content strategy thinking we’ve seen this week. Here are our Five Faves for the week ending November 13th, 2015:
- Citing data that proves less is indeed more, customer centricity guru Gerry McGovern called for less content marketing, more quality content and warned that “content marketing is on a roll at the moment, but before too long it will be rolling down the hill of irrelevancy and waste.” Content strategy (vs content marketing) and a focus on quality are key to stopping that downhill roll. Even if you’re a die hard content marketer, you’ve gotta read this post.
- Tapping a similar vein, content strategist Matthew Grocki says we’re in the steroid era of content and that, “Years from now, we will look back at this age of content production and consumption and openly question why we were so hell-bent on creating so much content. We’ll take solace in a simplified content landscape and wonder why we were so blinded by the concept of quantity over quality.” (Technically, we saw and shared this eContent piece last week but since we didn’t publish a Five Faves last Friday, I figure it’s fair game this week.)
- At UX Matters, GatherContent’s Robert Mills wrote about creating good user experiences by focusing on content. Money quote: “The more you embed content strategy into every step of your design process, the better the user experience will be.”
- For content marketers looking to get their heads around how to embed content strategy practices into their planning process, Marcia Riefer Johnston took to the Content Marketing Institute blog to lay out the basics of good content governance.
- And this week, I went on a little bit of a rant about The #1 Thing Marketers Must Know About the #1 Thing They Should Never Do. What’s the one thing? Well, you really must read the post.