Orvito designs, manufactures and markets a family of next generation automation devices for smart homes and buildings. With a site redesign already underway, the team realized that high quality, compelling content that speaks directly to its core audience — the average homeowner — would be the key to its success in a highly competitive market. What’s more, the content would need to showcase a small but significant set of competitive differentiators to help Orvito stand apart from the pack.
After conducting a qualitative audit of the content on the company’s existing site, we developed a core content strategy, defined a fresh new voice for the Orvito brand, and completed an extensive web writing project. Short, scannable copy, written in jargon-free, benefits-rich language draws consumers in and delivers the right mix of information and inspiration for homeowners seeking a simple yet powerful way to turn their house into a future-ready smart home.
Visit Orvito.com to see our content.