10 Questions Every Organization Must Ask About Content
In this straightforward self-assessment, you’ll review the state of content strategy in your own organization and identify the key areas where you can accelerate your journey toward content excellence.
10 Times Wise Content Strategists Ask ‘Who’
Content is a team sport. Find out the 10 times you want to ask “who” during any content project in this quick read about people and process, workflow and governance. Learn what it takes to turn your ensure that every content program is manageable and sustainable.
Format: Weekly email newsletter
This is our weekly email digest. Every week we round up the best things we’re writing and reading about content strategy, marketing and creation.
Format: Book (hardcover and e-book available)
We literally wrote the book on microcontent. Greg’s 2010 book lays out a framework for rethinking marketing, content and customer experience for the digital and social era.