Details & Differentiation

It’s been a double-D kind of week. I’m talking about recent highly public, in-your-face reminders that when it comes to creating content of any kind for any audience, details and differentiation matter. Wait, what did you think I was talking about?

Don’t Buy Content Marketing Software Until You Do THIS

“Men have become the tools of their tools.” – Henry David Thoreau For many of us, we’re living proof of Thoreau’s statement, as we sleep with our phones next to our pillows or forget how we made coffee before K-cups. (Was there coffee before K-cups?) And if you’re a teenager, forget it, you’re too far […]

Earth-Shattering Moments from NewsCred’s 2016 #ThinkContent Summit

Ninety-nine percent of the phone calls I have with my mom come to a close with her saying, “Well, I can’t think of anything else earth-shattering.” After we’ve caught up about family news, her latest golf tournament wins (she’s seriously skilled on the greens), a bit about the weather, and a few other topics, she nearly […]

5 Ways Your Content Makes Your Audience Say “Huh?”

We all know someone who can talk a mile a minute and bounce from topic to topic like lightning and then reintroduce a topic they mentioned an hour ago without skipping a beat. There they are, on a roll, talking about three unrelated things at once, and you’re passively nodding your head while you’re really […]

Year in Review: Our Popular Posts from 2015

Best Articles 2015 - Content Marketing Content Strategy

Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]

Tales from the Turkey Table

Thanksgiving has been my favorite holiday for as long as I can remember. As a kid, I loved smelling everything cooking in the kitchen, hoping I’d be drafted as a taste-tester when the job became available (mmm, mashed potatoes). I loved having family gather at our house (or heading over to one of my aunt’s) […]

Caption This: VERDINO & CO Behind the Scenes

We know you’ve been wondering to yourself, “What does a typical day at VERDINO & CO headquarters look like?” Wonder no more, my friends.   How about one more? We know he’s cute, but let’s make this more fun. Tweet us or comment on our Facebook page with your best caption for the behind-the-scenes photo below, and […]

The Content Doctor Will See You Now

“I can’t wait to go to my annual physical appointment,” said no one ever.  “I wish I could get lab work done every day,” said no one ever.  “Outta my way, let me onto that scale!” said probably not many people.  You see where I’m going with this. For the most part, we cringe a little […]

The First Tooth: Celebrating Content Marketing Breakthroughs

Today our son’s first tooth broke through. Lately, I’ve been feeling around his gums to see if all his drooling had finally culminated in a chomper. The moment I felt in there this afternoon, I gasped with excitement and squealed with delight — my baby boy hit another milestone! Like most new parents, I felt […]