Google’s E-E-A-T Update and ChatGPT: Food for Thought
OpenAI had barely made the research edition of ChatGPT available to the public when marketers and media pundits began predicting that the generative AI wordsmith would (well) eat Google’s search business for breakfast. Now, with an “Extra E” update to its own E-A-T quality rater guidelines, Google bites back. We’re going to take a look […]
Content Creation is Costly. Content Consumption is Priceless.
Is your content marketing little more than content-making? Then odds are, your content team is acting as producers when they should be thinking like publishers. Too many content initiatives are measured by output. Not enough are measured by outcomes. The unit of creation becomes the unit of measure. Unchecked, this results in runaway production of low quality, […]
Details & Differentiation
It’s been a double-D kind of week. I’m talking about recent highly public, in-your-face reminders that when it comes to creating content of any kind for any audience, details and differentiation matter. Wait, what did you think I was talking about?
Don’t Buy Content Marketing Software Until You Do THIS
“Men have become the tools of their tools.” – Henry David Thoreau For many of us, we’re living proof of Thoreau’s statement, as we sleep with our phones next to our pillows or forget how we made coffee before K-cups. (Was there coffee before K-cups?) And if you’re a teenager, forget it, you’re too far […]
Earth-Shattering Moments from NewsCred’s 2016 #ThinkContent Summit
Ninety-nine percent of the phone calls I have with my mom come to a close with her saying, “Well, I can’t think of anything else earth-shattering.” After we’ve caught up about family news, her latest golf tournament wins (she’s seriously skilled on the greens), a bit about the weather, and a few other topics, she nearly […]
Free e-Book: 10 Content Strategy Questions Every Organization Must Answer
Today, we’re excited to let our newest creation loose in the wild — our very first e-book. ‘10 Content Strategy Questions Every Organization Must Answer’ is based on our popular blog post of the same name, and newly expanded with plenty of fresh content. Still, it’s a breezy read for busy executives, and by the […]
Why You Don’t Have a Content Strategy (And What To Do About It)
Nearly all B2B enterprises use content marketing. They’re doing more of it each year and spending more money on it than ever before — on average, 25% of their total marketing spend, according to research from Content Marketing Institute and MarketingProfs. Yet 65% have no written content strategy, 71% aren’t clear what content marketing success […]
Is Your Content Ready for the “Mobile Now”?
Regular readers will recall, I spoke at Content Marketing Institute’s Intelligent Content Conference earlier this year. My topic was content strategy for the untethered world — essentially, how brands should make their content ready for a future in which the number of interfaces by which that content will be consumed grows nearly infinite. At the […]
B2B Brands Stumped By Strategy
Content Marketing Institute continues to find new ways to slice and dice their 2016 study of business-to-business content benchmarks. Most recently, they released a report focused on larger enterprises (1,000+ employees), with findings that closely mirrored the more general report they released earlier in the year. In a post highlighting a few key insights from […]
Year in Review: Our Popular Posts from 2015
Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]
