Year in Review: Our Popular Posts from 2015
Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]
10 Content Strategy Questions Every Organization Must Answer
Sound strategy — whether corporate, business, marketing or content — comes from asking the right questions, with why being chief among the questions you should ask. Well, effective execution of your strategy requires that you ask (and answer) the right questions too. After all, a strategy is only as good as your organization’s ability to execute […]
49 Free Stock Photo Sites Content Marketers Will Love
As a content marketer, you know the value of finding just the right image to bring text to life — even when you don’t have the budget for original photography. Luckily there are dozens of sites that publish free photos for use by web developers, content creators, bloggers and designers. But with so many sites to […]
The 5 E’s of Content Excellence
For content to work, it all starts with purpose. Too many organizations fall prey to the idea that more is more, and end up creating buckets of content that go unused or miss the mark altogether. The way to avoid this common pitfall is to always assign and infuse a purpose into your content – […]
Nine Content Marketing Tools Your Competition Isn’t Using (Yet)
There’s hardly a shortage of tools that claim and aim to make content marketers more effective, efficient, even more creative. Some aim to automate the entire content marketing lifecycle while others pinpoint a specific pain point (from visual design to better analytics) — and while the big boys like Contently, NewsCred, Percolate and Kapost will […]
Three Ways Your Mom Content May Miss the Mark
When brands or start-ups say they want to target moms, what do they really mean? Focusing on moms as an umbrella category is well and good as a starting point, but when you think about the fact that census.gov estimates more than 85 million moms in the U.S. alone, there’s nothing too targeted about it. What […]
The White Walker Approach to Killer Content Marketing
Whether you’re a Game of Thrones super fan or you’re only vaguely aware of some HBO show about dragons, it probably won’t be a spoiler alert to say that the White Walkers are the baddest of the bad guys this side of the Narrow Sea. In a nutshell, the White Walkers are like pure evil […]
