Details & Differentiation
It’s been a double-D kind of week. I’m talking about recent highly public, in-your-face reminders that when it comes to creating content of any kind for any audience, details and differentiation matter. Wait, what did you think I was talking about?
5 Ways Stories Drive Business Transformation Success
Sree Sreenivasan, Chief Digital Officer at New York’s Metropolitan Museum of Art, once said that the future of all business is about storytelling. It’s telling (pun intended) that the man charged with bringing his venerable institution into the technology-driven 21st century would point to a something as old fashioned as storytelling when envisioning the future […]
Tales from the Turkey Table
Thanksgiving has been my favorite holiday for as long as I can remember. As a kid, I loved smelling everything cooking in the kitchen, hoping I’d be drafted as a taste-tester when the job became available (mmm, mashed potatoes). I loved having family gather at our house (or heading over to one of my aunt’s) […]
The First Tooth: Celebrating Content Marketing Breakthroughs
Today our son’s first tooth broke through. Lately, I’ve been feeling around his gums to see if all his drooling had finally culminated in a chomper. The moment I felt in there this afternoon, I gasped with excitement and squealed with delight — my baby boy hit another milestone! Like most new parents, I felt […]
A Tale of Two Content Marketers
If you’re reading this blog, I don’t need to tell you that in recent years there’s been a wave of information about the importance of content, specifically digital marketing or ‘content marketing’. Spurred on by significant updates to how Google delivers search results, emphasis has been placed on regularly updated, high quality content. This has […]
Are Marketers At War With Consumers?
Do you view marketing as an act of brute force against the consumer? The odds are that your knee-jerk response is,“no.” But the language you use when you talk about marketing may indicate otherwise. Is your marketing-speak peppered with words like target, campaign, preempt, and penetrate? We choose the language we use for specific, if sometimes […]
5 Tips for Avoiding Communication Breakdown
If you haven’t heard the audio of AOL chief Tim Armstrong firing an employee during an all-hands meeting that was ostensibly meant to reassure nervous workers after the company announced its plans for scaling back its network of hyper-local Patch portals, you can check it out at Business Insider. Approximately two minutes into his prepared remarks […]
