ABOUT US
We're a boutique B2B content agency
THE COMPANY WE ARE | THE COMPANY WE KEEP
When it comes to marketing and communications, we’ve pretty much done it all — brand-building and direct marketing, digital and social, public relations and corporate communications. This gives us a sense of perspective. But we’re not an ad agency, social media agency or PR shop that ‘does content too.’ Content is at the center of everything we do.
GREG VERDINO
Company
We are a husband and wife partnership with more than three decades of combined experience, including 15 combined years running content programs as service providers and on the client side. Our commitment to doing great work is second only to our commitment to each other.
AMANDA VERDINO
PARTNER
When you’ve got Amanda Verdino in your content corner, you’ll feel like you can accomplish anything.
With a wealth of B2B content and marketing communications expertise and an approach to client service that blends strategic counsel and lots of laughter, Amanda is a master of bringing engaging stories and campaign ideas to life.
Before co-founding VERDINO with Greg in 2015, Amanda built a career spanning both agency and in-house roles across content strategy, marketing communications, PR, and internal communications.
When Amanda’s not working on VERDINO client projects, you’re most likely to find her doing her nails while watching a true crime documentary, avoiding doing the dishes, or spending quality time with Grayson (a.k.a. the cutest Verdino).
GREG VERDINO
PARTNER
Greg Verdino is a legit authority on B2B marketing, strategy, and storytelling.
He cut his teeth at Saatchi & Saatchi and Wunderman, then held leadership roles at Digitas, crayon (the world’s first dedicated social media consultancy), and Dachis Group. He ran global channel sales at Akamai Technologies, was CMO at an early online video platform, served in senior leadership positions at several other tech start-ups, and launched innovative products inside large incumbents. Over the course of his career, Greg has had a hand in bold, innovative, and effective marketing programs for dozens of leading brands including American Express, Apple, Cola-Cola, IBM, Panasonic, UPS, and more. Greg is also a 3x author and frequent conference keynoter.
When Greg has some downtime, you’ll probably find him making music, doing the dishes Amanda left in the sink, or whipping up a delicious meal for the fam.
Collaborators
We operate as a ‘cloud company’ by definition and design. Rather than staffing projects with ‘butts on the bench,’ we tap into our on-demand distributed network of best-in-their-field creators and experts (people we know, respect, and have worked with a lot) to define the smartest strategies, develop the most interesting ideas, and deliver the best results for the clients we serve.
SHELLEY SENAI
PUBLIC RELATIONS
When our clients are looking for strategic communications services, including smart PR messaging and media relations, we turn to our public relations partner Shelley Senai. We’ve collaborated with Shelley, founder and principal of flypaper PR, on a wide range of projects over the years, and we know that they always bring thoughtfulness, creativity, and mad storytelling skills to the table.
TAYLOR WILSON
SEARCH ENGINE OPTIMIZATION
Great stories don’t work if no one in your target audience can find them. When we need some added search engine optimization expertise, we turn to SEO partners like Taylor Wilson. We can always count on Taylor to share her bright ideas and smart guidance that help to ensure our clients’ content gets found by the right people at the right moments.
MICAH PURNELL
DESIGN
Compelling copy and great design go hand-in-hand. That’s why award-winning artist and designer Micah Purnell is the first person we call when we need a pro who can make our words pop off the page. We also think it’s pretty cool that we can tell our clients that the guy working on their white papers has had his bold visuals featured on screens all over Wembley Stadium in the UK.
Clients
Our clients often think of us as a natural extension of their internal team. We’ve gotta say, the feeling is mutual.
