Earth-Shattering Moments from NewsCred’s 2016 #ThinkContent Summit
Ninety-nine percent of the phone calls I have with my mom come to a close with her saying, “Well, I can’t think of anything else earth-shattering.” After we’ve caught up about family news, her latest golf tournament wins (she’s seriously skilled on the greens), a bit about the weather, and a few other topics, she nearly […]
Why You Don’t Have a Content Strategy (And What To Do About It)
Nearly all B2B enterprises use content marketing. They’re doing more of it each year and spending more money on it than ever before — on average, 25% of their total marketing spend, according to research from Content Marketing Institute and MarketingProfs. Yet 65% have no written content strategy, 71% aren’t clear what content marketing success […]
What Making a WWII Documentary Taught Me About Storytelling
The world of business has never been good at emotion. Business — and the more masculine style of leadership — typically prefers the territory of hard facts and figures. Showing emotions is tantamount to showing weakness. Yet, as John Mellor VP of Business Development and Strategy at Adobe said at the Adobe Summit EMEA this year, […]
Is Your Content Ready for the “Mobile Now”?
Regular readers will recall, I spoke at Content Marketing Institute’s Intelligent Content Conference earlier this year. My topic was content strategy for the untethered world — essentially, how brands should make their content ready for a future in which the number of interfaces by which that content will be consumed grows nearly infinite. At the […]
B2B Brands Stumped By Strategy
Content Marketing Institute continues to find new ways to slice and dice their 2016 study of business-to-business content benchmarks. Most recently, they released a report focused on larger enterprises (1,000+ employees), with findings that closely mirrored the more general report they released earlier in the year. In a post highlighting a few key insights from […]
Highlights from My #IntelContent Talk
Last week, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about “The Untethered World”, or how content strategists and content marketers can prepare for a world beyond mobile. Attendees have access to my full presentation slides and video, but I wanted to share some of […]
5 Ways Your Content Makes Your Audience Say “Huh?”
We all know someone who can talk a mile a minute and bounce from topic to topic like lightning and then reintroduce a topic they mentioned an hour ago without skipping a beat. There they are, on a roll, talking about three unrelated things at once, and you’re passively nodding your head while you’re really […]
Year in Review: Our Popular Posts from 2015
Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]
The #1 Thing Marketers Must Know About the #1 Thing They Should Never Do
As a marketer, the list of things you “must do” is short — so short that it contains exactly zero items. You wouldn’t know this, though, if you were to tally the sheer number of “must do” blog posts, articles, white papers, infographics and thought leadership pieces being churned out by marketing practitioners each and […]
Are You Making These Monstrous Content Mistakes?
For Halloween, our thoughts have turned to the insidious content strategy blindspots that hide the monsters killing your results. So in the spirit of the season, we thought we’d take a look at some common bugaboos that can creep into any company’s content operations. But never fear — we’re here with a bag of treats and just […]
