The 5 E’s of Content Excellence
For content to work, it all starts with purpose. Too many organizations fall prey to the idea that more is more, and end up creating buckets of content that go unused or miss the mark altogether. The way to avoid this common pitfall is to always assign and infuse a purpose into your content – […]
Three Ways Your Mom Content May Miss the Mark
When brands or start-ups say they want to target moms, what do they really mean? Focusing on moms as an umbrella category is well and good as a starting point, but when you think about the fact that census.gov estimates more than 85 million moms in the U.S. alone, there’s nothing too targeted about it. What […]
The White Walker Approach to Killer Content Marketing
Whether you’re a Game of Thrones super fan or you’re only vaguely aware of some HBO show about dragons, it probably won’t be a spoiler alert to say that the White Walkers are the baddest of the bad guys this side of the Narrow Sea. In a nutshell, the White Walkers are like pure evil […]
