5 Ways Your Content Makes Your Audience Say “Huh?”
We all know someone who can talk a mile a minute and bounce from topic to topic like lightning and then reintroduce a topic they mentioned an hour ago without skipping a beat. There they are, on a roll, talking about three unrelated things at once, and you’re passively nodding your head while you’re really […]
Content Strategy Confusion: “I Don’t Know” Really Means “No”
We were recently speaking with a prospective client — a product marketer inside a larger marketing organization — about some content creation projects, and asked him whether his company already has an enterprise-wide content strategy in place (the first of our 10 key questions about content strategy). After all, when we’re engaged for execution, we […]
Year in Review: Our Popular Posts from 2015
Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]
If Content is the Answer, then What’s the Question?
In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Fast forward eight years and you could make a similar joke with one ironic twist. […]
The Content Doctor Will See You Now
“I can’t wait to go to my annual physical appointment,” said no one ever. “I wish I could get lab work done every day,” said no one ever. “Outta my way, let me onto that scale!” said probably not many people. You see where I’m going with this. For the most part, we cringe a little […]
10 Content Strategy Questions Every Organization Must Answer
Sound strategy — whether corporate, business, marketing or content — comes from asking the right questions, with why being chief among the questions you should ask. Well, effective execution of your strategy requires that you ask (and answer) the right questions too. After all, a strategy is only as good as your organization’s ability to execute […]
Wise Content Strategists Ask “Who” 10 Times
Content is a team sport. One that requires commitment, cooperation and collaboration — not only within your core content team but across organizational silos. You can’t do it all alone (and you wouldn’t want to!), so it’s important to know who will own each key element of your program. And to know who, you need […]
What’s Not to Like About Facebook’s Content Play?
By now, you’ve probably heard the news that Facebook is in talks with a select set of media companies about the possibility of publishing their original content directly inside the social network’s platform. The New York Times reported on its own involvement in these discussions (very meta), citing the allure of improved access to Facebook’s […]
