Is Your Content Ready for the “Mobile Now”?
Regular readers will recall, I spoke at Content Marketing Institute’s Intelligent Content Conference earlier this year. My topic was content strategy for the untethered world — essentially, how brands should make their content ready for a future in which the number of interfaces by which that content will be consumed grows nearly infinite. At the […]
Highlights from My #IntelContent Talk
Last week, I had the pleasure of speaking at the eighth annual (and newly revamped) Intelligent Content Conference. I spoke about “The Untethered World”, or how content strategists and content marketers can prepare for a world beyond mobile. Attendees have access to my full presentation slides and video, but I wanted to share some of […]
5 Ways Your Content Makes Your Audience Say “Huh?”
We all know someone who can talk a mile a minute and bounce from topic to topic like lightning and then reintroduce a topic they mentioned an hour ago without skipping a beat. There they are, on a roll, talking about three unrelated things at once, and you’re passively nodding your head while you’re really […]
Year in Review: Our Popular Posts from 2015
Our readers know we try to highlight some of our favorite reads just about every week. With the holidays upon us and the year winding to a close, we figured we’d take a look back at a year’s worth of blogging. Here are six of our own most popular content strategy and content marketing articles […]
Tales from the Turkey Table
Thanksgiving has been my favorite holiday for as long as I can remember. As a kid, I loved smelling everything cooking in the kitchen, hoping I’d be drafted as a taste-tester when the job became available (mmm, mashed potatoes). I loved having family gather at our house (or heading over to one of my aunt’s) […]
Are You Making These Monstrous Content Mistakes?
For Halloween, our thoughts have turned to the insidious content strategy blindspots that hide the monsters killing your results. So in the spirit of the season, we thought we’d take a look at some common bugaboos that can creep into any company’s content operations. But never fear — we’re here with a bag of treats and just […]
Wise Content Strategists Ask “Who” 10 Times
Content is a team sport. One that requires commitment, cooperation and collaboration — not only within your core content team but across organizational silos. You can’t do it all alone (and you wouldn’t want to!), so it’s important to know who will own each key element of your program. And to know who, you need […]
49 Free Stock Photo Sites Content Marketers Will Love
As a content marketer, you know the value of finding just the right image to bring text to life — even when you don’t have the budget for original photography. Luckily there are dozens of sites that publish free photos for use by web developers, content creators, bloggers and designers. But with so many sites to […]
A Tale of Two Content Marketers
If you’re reading this blog, I don’t need to tell you that in recent years there’s been a wave of information about the importance of content, specifically digital marketing or ‘content marketing’. Spurred on by significant updates to how Google delivers search results, emphasis has been placed on regularly updated, high quality content. This has […]
The 5 E’s of Content Excellence
For content to work, it all starts with purpose. Too many organizations fall prey to the idea that more is more, and end up creating buckets of content that go unused or miss the mark altogether. The way to avoid this common pitfall is to always assign and infuse a purpose into your content – […]
