Nine Content Marketing Tools Your Competition Isn’t Using (Yet)
There’s hardly a shortage of tools that claim and aim to make content marketers more effective, efficient, even more creative. Some aim to automate the entire content marketing lifecycle while others pinpoint a specific pain point (from visual design to better analytics) — and while the big boys like Contently, NewsCred, Percolate and Kapost will […]
Three Ways Your Mom Content May Miss the Mark
When brands or start-ups say they want to target moms, what do they really mean? Focusing on moms as an umbrella category is well and good as a starting point, but when you think about the fact that census.gov estimates more than 85 million moms in the U.S. alone, there’s nothing too targeted about it. What […]
Three Ways Content Marketers Can March to the Beat of a Different Drummer
Tomorrow marks the official start of the 2015 drum corps season. While that probably means very little to most of you, I enjoy finding inspiration in unusual places and have often found that this youth activity is a breeding ground for business lessons. So this year, I’m taking a look at how some of the top […]
Coke’s Path from Cola Company to Content Creator
The media landscape today bears little resemblance to the media landscape five years ago, let alone 50 years ago. If that statement comes as a revelation to you, you really haven’t been paying attention. But there’s a big difference between marketing pundits pounding the drum, and major brand marketers changing they way they connect with […]
