Google’s E-E-A-T Update and ChatGPT: Food for Thought
OpenAI had barely made the research edition of ChatGPT available to the public when marketers and media pundits began predicting that the generative AI wordsmith would (well) eat Google’s search business for breakfast. Now, with an “Extra E” update to its own E-A-T quality rater guidelines, Google bites back. We’re going to take a look […]
ChatGPT: What Every Content Marketer Needs to Know Now
The odds are that you’ve seen the buzz about ChatGPT, a large language model trained by OpenAI to generate human-like text based on the input it receives. It’s a variant of GPT-3 (Generative Pretrained Transformer 3), the machine learning model that’s considered to be one of the most advanced technologies for generating convincing, high-quality written […]
A Simple Way to Clean Up Messy Content
If your company has been creating content for any length of time, you’re probably sitting on a mountain of messy content — content that lacks consistency, content that suffers from ROT, even content that confuses your customers. And even if you’re brand new to content, you might be struggling with long production cycles, frustrated creators, […]
Content Is the Only Thing Your Company Has Left
Seth Godin once said, “Content marketing is the only marketing left.” But this doesn’t mean that marketing is the only content your company creates. In fact, even more than the product or services you sell, content is the main thing your company creates. You read me right — your product or service, while obviously a vital piece […]
Don’t Buy Content Marketing Software Until You Do THIS
“Men have become the tools of their tools.” – Henry David Thoreau For many of us, we’re living proof of Thoreau’s statement, as we sleep with our phones next to our pillows or forget how we made coffee before K-cups. (Was there coffee before K-cups?) And if you’re a teenager, forget it, you’re too far […]
Earth-Shattering Moments from NewsCred’s 2016 #ThinkContent Summit
Ninety-nine percent of the phone calls I have with my mom come to a close with her saying, “Well, I can’t think of anything else earth-shattering.” After we’ve caught up about family news, her latest golf tournament wins (she’s seriously skilled on the greens), a bit about the weather, and a few other topics, she nearly […]
B2B Brands Stumped By Strategy
Content Marketing Institute continues to find new ways to slice and dice their 2016 study of business-to-business content benchmarks. Most recently, they released a report focused on larger enterprises (1,000+ employees), with findings that closely mirrored the more general report they released earlier in the year. In a post highlighting a few key insights from […]
5 Ways Your Content Makes Your Audience Say “Huh?”
We all know someone who can talk a mile a minute and bounce from topic to topic like lightning and then reintroduce a topic they mentioned an hour ago without skipping a beat. There they are, on a roll, talking about three unrelated things at once, and you’re passively nodding your head while you’re really […]
The #1 Thing Marketers Must Know About the #1 Thing They Should Never Do
As a marketer, the list of things you “must do” is short — so short that it contains exactly zero items. You wouldn’t know this, though, if you were to tally the sheer number of “must do” blog posts, articles, white papers, infographics and thought leadership pieces being churned out by marketing practitioners each and […]
Why Content Is the Answer to Sales & Marketing Alignment
What will it take for sales and marketing to break bread? Could content be the answer to align sales and marketing once and for all?
