49 Free Stock Photo Sites Content Marketers Will Love
As a content marketer, you know the value of finding just the right image to bring text to life — even when you don’t have the budget for original photography. Luckily there are dozens of sites that publish free photos for use by web developers, content creators, bloggers and designers. But with so many sites to […]
The First Tooth: Celebrating Content Marketing Breakthroughs
Today our son’s first tooth broke through. Lately, I’ve been feeling around his gums to see if all his drooling had finally culminated in a chomper. The moment I felt in there this afternoon, I gasped with excitement and squealed with delight — my baby boy hit another milestone! Like most new parents, I felt […]
A Tale of Two Content Marketers
If you’re reading this blog, I don’t need to tell you that in recent years there’s been a wave of information about the importance of content, specifically digital marketing or ‘content marketing’. Spurred on by significant updates to how Google delivers search results, emphasis has been placed on regularly updated, high quality content. This has […]
Are Marketers At War With Consumers?
Do you view marketing as an act of brute force against the consumer? The odds are that your knee-jerk response is,“no.” But the language you use when you talk about marketing may indicate otherwise. Is your marketing-speak peppered with words like target, campaign, preempt, and penetrate? We choose the language we use for specific, if sometimes […]
The 5 E’s of Content Excellence
For content to work, it all starts with purpose. Too many organizations fall prey to the idea that more is more, and end up creating buckets of content that go unused or miss the mark altogether. The way to avoid this common pitfall is to always assign and infuse a purpose into your content – […]
Nine Content Marketing Tools Your Competition Isn’t Using (Yet)
There’s hardly a shortage of tools that claim and aim to make content marketers more effective, efficient, even more creative. Some aim to automate the entire content marketing lifecycle while others pinpoint a specific pain point (from visual design to better analytics) — and while the big boys like Contently, NewsCred, Percolate and Kapost will […]
Three Ways Your Mom Content May Miss the Mark
When brands or start-ups say they want to target moms, what do they really mean? Focusing on moms as an umbrella category is well and good as a starting point, but when you think about the fact that census.gov estimates more than 85 million moms in the U.S. alone, there’s nothing too targeted about it. What […]
Three Ways Content Marketers Can March to the Beat of a Different Drummer
Tomorrow marks the official start of the 2015 drum corps season. While that probably means very little to most of you, I enjoy finding inspiration in unusual places and have often found that this youth activity is a breeding ground for business lessons. So this year, I’m taking a look at how some of the top […]
Content Interruptus
Old habits die hard. At first, digital delivered a revolutionary way to disseminate and digest information. Then it became so overrun with interruptive advertising that the average consumer developed an acute case of ‘banner blindness.’ Social media held out hope that businesses could be more human, connect communities and create organic, authentic engagement. For most marketers, social […]
The White Walker Approach to Killer Content Marketing
Whether you’re a Game of Thrones super fan or you’re only vaguely aware of some HBO show about dragons, it probably won’t be a spoiler alert to say that the White Walkers are the baddest of the bad guys this side of the Narrow Sea. In a nutshell, the White Walkers are like pure evil […]
